Justin Baldoni’s Publicist Breaks Silence, Defends Leaked Texts About Blake Lively

In those startling internal conversations, Jennifer Abel argues that Lively's "incredibly difficult" employees are the real aggressors.An attorney named Bryan Freedman issues a warning: "Anyone involved with this abhorrent conduct will be sued into oblivion." 

Justin Baldoni's publicist, who is at the center of the controversy surrounding the film's alleged smear campaign against It Ends With Us star Blake Lively, is sharing her version of events.

Text communications between Jennifer Abel and crisis management expert Melissa Nathan were made public during Lively's sexual harassment lawsuit against Baldoni and his production company, Wayfarer Studios.

 The actress accused Baldoni of frequently going too far on and off camera. At the same time, the director and co-star denied the allegations and said that Lively purposefully set out to harm his reputation and caused problems during filming.

According to Abel's Facebook defense of her crisis team conversations (described below), there was no proof that Baldoni's team ever took any real action against Lively. These conversations primarily consisted of jokes about how fans were reacting to the Lively-Baldoni dispute throughout the marketing campaign. 

"No smear" was used, which the cherry-picked texts do not include, and it is not shocking because it does not fit the story," Abel continued. 

Abel went on, "No'smear' was used, which the cherry-picked texts omit, and it's not shocking since it doesn't fit the narrative.

We were prepared for anything because we must be ready, even if no social combat plan or harmful exposure was ever allowed. However, we didn't need to do anything because the internet worked for us. 

Yes, we talked about it, thought about what we needed, marked accounts that needed our attention, and worked with a social team to help us monitor the story so we could act quickly. 

We also chuckled and rejoiced that fans were recognizing our clients' hard work and heart without us needing to do anything more than keep our heads down and focus on providing them with favorable interviews.